Experiences that catch on.

Wildfire Digital is one person: Bernadette Blanchard, an independent senior UX consultant who has been designing enterprise web experiences since 2002. There is no team and no account layer. The person who scopes the work is the person who does the work.

Bernadette Blanchard designs the structural layer of enterprise websites: information architecture, navigation design, narrative structure, page and navigation wireframes, and AI-accelerated prototyping, along with the user research and UX strategy that feed them. In practice that means deciding how content is organised, how people move through it, and what each page argues, then drawing every screen before anyone writes code.

Enterprise B2B, almost exclusively: complex products, long sales cycles, technical audiences, and several distinct buyer types on one site. Clients have included Splunk, GLG, the Hoover Institution at Stanford, Aviatrix, Surescripts, Cisco, Thales, Lumentum, SailPoint and Socure, across cloud, cybersecurity, healthcare technology, semiconductors, financial services and research.

No. Wildfire Digital works in enterprise B2B only. The specialism is deliberate: the problems that make B2B hard, such as multiple buyer personas on one site, technical and executive audiences needing different proof, and product portfolios that outgrow their own navigation, are not the problems consumer work teaches you to solve.

There are two routes. Directly, joining an in-house team as their UX lead through a redesign or an optimisation programme. Or through Clear Digital, the Silicon Valley B2B agency where Bernadette Blanchard has been freelance Director of User Experience since it was called WebEnertia. Agencies engage her to be their UX department rather than build one. The Splunk, GLG, Hoover Plus, Aviatrix and Surescripts projects all ran that way.

Narrative structure is the skeleton proposal for each page: what argument the page makes, which modules it makes that argument in, and the order they run in. It is neither copywriting nor visual design, which is exactly why enterprise projects stall without it. Writers cannot start until they know what the page is. Designers cannot start until they know what the content is. Supplying the skeleton unblocks both teams at once, and it is the gap Bernadette Blanchard most often fills on enterprise B2B engagements.

Both. I take on optimization work too: navigation fixes, template and page improvements, UX audits and testing. My deepest experience, though, is in full redesigns. The biggest problems on enterprise sites tend to be structural, and sites decay by accumulation, where everything gets appended and nothing gets removed, so a full rethink is often what makes everything else possible.

No, and that is intentional. Visual design, brand identity, design systems and engineering are handled by the agency or in-house team on the other side of the handoff. Wildfire Digital delivers the architecture, the wireframes and the page narrative those teams build from, which is why the work slots into an existing team rather than competing with it. If you need the visual design and build as well, I work with Clear Digital, who handle UI design and development end to end.

In everything I do. AI is part of every stage of my process: synthesising interview and survey research, drafting personas and journey maps, running competitive and content audits, exploring structural options, producing wireframes, and turning an approved structure into a fully working prototype in days rather than weeks. I also lead AI adoption at Clear Digital as its AI Champion.

But AI is only as good as the judgement directing it. Twenty-four years of experience decides what to ask, what to keep and what to throw away. Every output is iterated, checked line by line and challenged before it goes anywhere near a client. The final say on the research, the architecture, the navigation and the narrative is always mine.

On the Aviatrix redesign, the average deal cycle for leads generated by the website fell from one to two years down to 90 days, and lead conversion to close rose from under five percent to more than ten percent within three months of launch. On Splunk, time on site rose 59 percent and form conversions rose 113 percent. On Splunk's free trials flow, user satisfaction had been measured at 1.98 out of 5 across 343 survey responses before the flow was rebuilt.

Engagement and business figures were reported by Clear Digital for the programmes this work formed part of.

Bernadette Blanchard writes bylined articles for Clear Digital Insights and for Bootcamp, one of Medium's largest design publications, as well as on wildfiredigital.com. Recent subjects include how AI is changing what corporate websites are for, AI-accelerated UX research, B2B website visibility, navigation patterns for technical audiences, and narrative-driven homepage design. Her work has been recognised with Webby and ADDY awards.

Wildfire Digital works remotely with clients internationally, with roots in Silicon Valley. Most engagements begin with a short conversation about the problem, followed by a scoped proposal covering the research, architecture and wireframe deliverables. To start one, email hello@wildfiredigital.com.