Writing

Notes from the structure underneath.

What I am learning about information architecture, UX research, and what AI is doing to B2B websites. Published with Clear Digital, Bootcamp, and on Medium.

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Your website is no longer the front door. The LLM is.

Buyers now meet you through AI first. The site's job is to let a late-stage sceptic check what they were told, and to be clear enough for AI to cite.

SEP 2026AI and the webRead the article ↗

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2026

  1. JAN 2026

    What Corporate Websites Need to Look Like in the Age of AI

    Stop explaining and start proving: a source-of-truth content layer, experiences buyers can try, and an assistant that answers.

    Clear DigitalAI and the web

2025

  1. NOV 2025

    The Spark Before the Surge

    Early notes from leading AI adoption inside an agency. Momentum and light structure matter more than the tools.

    BootcampPractice
  2. AUG 2025

    B2B Websites in the Age of AI: Stop Informing. Start Selling.

    With AI answering the early questions, the website has to do the selling.

    BootcampAI and the web
  3. MAY 2025

    Stop Guessing: How AI-Accelerated UX Research Gives B2B Teams a Competitive Edge

    AI won't replace researchers who know their market. It will outpace the teams that ignore it.

    BootcampResearch
  4. MAY 2025

    How AI Is Transforming UX Research in B2B Tech: Real Applications, Real Challenges

    A year of experiments: where AI speeds research up, and where people still have to lead.

    Clear DigitalResearch
  5. APR 2025

    Is Your B2B Website Invisible? Let's Fix That with UX.

    Flat organic traffic is usually a UX problem, not a keyword problem.

    BootcampAI and the web
  6. 2025

    Increase B2B Website Visibility with Strategic UX Design

    Speed, navigation and clear structure are what get a site found, in search and in AI answers.

    Clear DigitalAI and the web

2024

  1. APR 2024

    The Art of Website Surveys: A UX Guide

    Analytics show what people do. A well-placed survey tells you why.

    BootcampResearch
  2. FEB 2024

    Creating Engaging Narratives: Examining Not-for-Profit Website Homepages

    What nonprofit homepages teach about leading with a story.

    BootcampStructure

2023

  1. DEC 2023

    Designing a Seamless Future: UX Resolutions for the New Year

    A light-hearted set of resolutions for the year ahead in UX.

    MediumPractice
  2. JUL 2023

    Top vs. Left Navigation: Unraveling the Pros and Cons from a B2B Website for Tech Users Perspective

    Why left navigation deserves more credit on large B2B tech sites.

    BootcampStructure
  3. JUL 2023

    Bridging the Gap: The Power of Integrating UX Design and Marketing Strategy for B2B High-Tech Marketing Websites

    UX and marketing are chasing the same person. They do it better together.

    BootcampPractice

2022

  1. 2022

    Choosing the Right Content for Your B2B Homepage Is a Delicate Balancing Act

    Six rules for a homepage that works as an elevator pitch for several audiences at once.

    Clear DigitalStructure

2021

  1. 2021

    Benchmarking Site Performance Is Critical to Measuring the ROI of Your B2B Firm's Website Redesign

    Measure the old site before you replace it, or you cannot prove the new one worked.

    Clear DigitalPractice

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